Life and Home
Voicing an Online Store with a Dynamic, Well-Managed and Consistent Catalog
Our client owns an online store with a tremendous catalog of nearly 30000 merchandise of essential home appliances. The ever-expanding catalog shows how the scope of this online shop is expanding gradually and persistently.
Project Brief
Our client owns an online store with a tremendous catalog of nearly 30000 merchandise of essential home appliances. The ever-expanding catalog shows how the scope of this online shop is expanding gradually and persistently.
Faced Challenges
The gradual expansion of the catalog brought along with it some crucial problems that demanded serious attention. The exorbitant increase of merchandise severely impacted their catalog which resulted in inconsistent product data, irregularity in price updates and poor categorization of products.
Solution
Extensive Catalog Data Management: Managing data of such a tremendously large catalog can be mighty tedious. However, by systematic planning we managed to update the product data making it concise with apt keyword density.
Thorough Catalog Data Auditing: The conciseness and consistency of the updated product data is assessed thoroughly. We employed a tool that adds a great deal of accuracy by identifying the errors in data ensuring the products are communicated correctly and consistently.
Consistent Product Pricing: We made use of in-house developed software for maintaining consistent product price. The software ensures that the price of all the products in the catalog is regularly updated. After employing this tool, products in the catalog exhibited fairly consistent pricing. This dispelled the manual monitoring of the catalog.
Product Categorization: We sorted out the mismanaged catalog by studying their main categories. Further, we narrowed down our study to understand the sub-categories. We also updated high quality product images to ensure that the product dimensions are well-communicated with the customers.
Automation Mode:We made use of the Magento interface for updating the catalog. The interface provided many benefits which improved the efficiency of our professionals. The end result was – a significant rise in the number of SKU updates per person, and improvement in sales, efficiency and productivity.
Services Provided
Design Prototype
Backend Development
Front end Development
QA & Testing
Result:
- The new catalog of our client housed concisely drafted keyword dense product data that also helped in crawling up the search engine.
- The products in the catalog are well-exhibited with high quality zoomable images.
- The product prices are regularly updated ensuring thorough consistency. This reduced the manual labour that this task demanded earlier.
- The productivity increased by 60%. The number of products getting active on the website and marketplaces increased substantially boosting the overall sales.
